Performance Creative Agency

We make the videos
that make the sale.

DTC brands scaling past $1M on TikTok, Meta & Amazon — built on creative that converts.

See Our Work
TikTok ShopMetaYouTubeAmazon
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TikTok Shop·Meta Performance·YouTube Pre-Roll·Amazon DSP·Shopify Landing Pages·UGC Direction·Hook Strategy·ROAS Attribution·TikTok Shop·Meta Performance·YouTube Pre-Roll·Amazon DSP·Shopify Landing Pages·UGC Direction·Hook Strategy·ROAS Attribution
Case Studies

Not a portfolio.
Evidence.

Each scroll is one brand's turnaround — before metrics, the creative we built, and the revenue that followed. The pattern repeats.

Before Reel — TikTok

Velour Skin

Skincare / TikTok Shop

0.8% CTR
Click-through
1.4× ROAS
ROAS

"Static carousel ads, no hook variation. CPM climbing $42→$67 in 60 days."

Skincare product unboxing video thumbnail showing serums on white marble surface
TikTok · TikTok Shop
After 90 Days with Reel
5.8×
ROAS
+314%
ROAS Lift
$1.2M
attributed revenue
+7.1% CTR
avg. CTR
Before Reel — Meta

Forma Home

Home Goods / Meta & Amazon

1.1% CTR
Click-through
2.1× ROAS
ROAS

"Brand video was beautiful, not direct-response. Fifteen SKUs, zero creative differentiation."

Standing desk and home office setup product video thumbnail with warm lighting
Meta · Meta & Amazon
After 90 Days with Reel
4.7×
ROAS
+224%
ROAS Lift
$2.4M
attributed revenue
+9.3% CTR
avg. CTR
How It Works

Four weeks from
brief to ROAS.

No six-month retainers before you see results. Every sprint is scoped, delivered, and measured in 30 days.

01Week 1

Creative Audit

We pull your ad account data, watch every active creative, and map exactly where CTR and ROAS are bleeding. You get a 12-point loom before we sign anything.

Hook analysis · Retention curve review · Competitive benchmark

02Week 1–2

Sprint Brief

One brief per SKU. We define the hook angle, the proof point, the format split (UGC vs. produced), and the platform-native edit style. No guessing.

Hook matrix · Format strategy · Platform spec sheet

03Weeks 2–4

Production Sprint

Shoot, edit, and deliver 8–16 platform-native assets per sprint. Every cut is built for thumb-stop performance, not brand awards.

UGC casting · On-set direction · Edit variations per platform

04Week 4+

Live & Iterate

Assets go live. We monitor daily ROAS, CTR, and hook retention. Winning hooks get scaled. Losing concepts get replaced in the next sprint — not next quarter.

ROAS tracking · Hook iteration · Monthly sprint cadence

8–16
Assets per sprint
30
Day delivery cycle
4.2×
Avg. ROAS lift
62
DTC brands scaled
Client Results

Founders who
stopped bleeding.

62
Brands Scaled
$14M+
Revenue Attributed
4.2×
Avg. ROAS Lift
TikTok Shop$1.2M attributed

“Reel diagnosed our hook problem in 48 hours. We'd been running the same unboxing format for eight months. They rebuilt our entire creative stack and we went from 1.9× to 5.1× ROAS inside one sprint.”

Priya Venkataraman, founder of Velour Skin, smiling in professional setting

Priya Venkataraman

Founder, Velour Skin

Meta + Amazon$2.4M attributed

“We had fifteen SKUs and zero creative differentiation. Reel built a modular hook system — same production day, eight different ad angles. Our Meta CPM dropped $28 in six weeks.”

Marcus Oduya, head of growth at Forma Home, confident business portrait

Marcus Oduya

Head of Growth, Forma Home

YouTube + Meta+187% ROAS lift

“The audit alone was worth it. They watched 40 of our ads and came back with a 12-point breakdown of exactly what was killing our ROAS. No agency had ever done that before even talking price.”

Claudia Reinholt, marketing director at Arcen Wellness, professional headshot

Claudia Reinholt

Marketing Director, Arcen Wellness

TikTok Shop+4.3× ROAS

“Three sprint cycles. We went from a $38 CPM on TikTok to $14. The difference was entirely the hook — Reel tested six angles in one shoot day. One hook carried the whole account.”

Jake Thornbury, CEO of Crestline Cookware, casual professional portrait

Jake Thornbury

CEO, Crestline Cookware

Ready to diagnose your creative?

Your ROAS problem
has a creative answer.

We'll audit your current video creative, show you exactly what's killing performance, and give you a sprint roadmap — before you spend a dollar with us.

No pitch call. Loom delivered in 48 hours. Zero obligation.

Free video audit — delivered in 48 hours